Would you spend $7 million for 30 seconds of attention?
Brands like META, Nike and OpenAI would.
They understand video isn’t an expense. It’s an investment.
With the Super Bowl last weekend, it raises the question. How much is attention worth?
For some of the biggest brands in the world. A lot.
These brands understand the value of video is attention. When done correctly, the value is immense. Video has the power to influence buyer behaviour, trends, purchases and more.
Over 130 million people tuned in watch the Super Bowl.
But the real winners? The businesses that turned that attention into action.
Super Bowl ADs prove a simple truth: Attention is currency. Video is how you earn it.
💡 82% of global internet traffic is video
📈 Video boosts conversions by 80%
🎯 It increases brand recall by 95%
Why Video Is Worth the Investment:
Attention is harder to earn than ever. Consumers are bombarded with content and distractions daily. Video cuts through the noise. It captures attention quickly, keeps viewers engaged, and delivers a message in a way that text and static images simply can’t.
Super Bowl ads work because they tap into emotion—whether it’s humour, nostalgia, or inspiration. The best marketing isn’t just seen; it’s felt. And that’s what makes video so powerful. Whether you’re telling a brand story, showcasing a product, or sharing a customer success story, the emotional connection video creates drives action.
But here’s the thing. It’s not about having the biggest budget. It’s about having the right strategy. The right story, crafted for the right audience, delivered on the right platform.
Brands that leverage video consistently see higher engagement, stronger trust, and greater ROI.
You don’t need a Super Bowl budget to make a Super Bowl impact. You just need the right video partner.