A business explainer video is a short, engaging video designed to communicate a message, idea, product, or service in a clear and compelling way. Typically lasting between 60 and 90 seconds, these videos use visuals, voiceovers, and animations to break down complex concepts into easily digestible content.
If your business needs to capture attention quickly and leave a lasting impression, business explainer videos are one of the most effective tools available.
These videos can take many forms, such as animated videos, live-action clips, or whiteboard-style presentations. They are particularly useful for startups, e-commerce businesses, or any company introducing new services or products. Imagine having a virtual sales pitch that works 24/7 to explain your brand to potential customers, that’s the power of a business explainer video.
Why are Business Explainer Videos Effective?
Business explainer videos are successful because they cater to short attention spans and simplify complicated ideas. Research shows that viewers retain 95% of a message when they watch a video, compared to just 10% when reading text. By combining visuals, storytelling, and sound, business explainer videos engage multiple senses and make your message more memorable.
How Can Business Explainer Videos Help Your Brand?
Business explainer videos can:
- Increase website conversions
- Boost brand awareness
- Improve SEO rankings (Google loves video content!)
- Simplify customer onboarding
If you want to educate your audience, showcase your value, or improve customer understanding, investing in a professional business explainer video is the way to go.
Ready to bring your story to life? We specialise in creating high-quality business explainer videos tailored to your needs. Let’s talk.