Why Colour Grading Matters?

Great video isn’t just about the shot. It’s about how you shape it. Colour grading enhances mood, emotion, and brand identity, turning raw footage into a polished masterpiece.

A well-graded video doesn’t just look good. It feels premium and most importantly, ensures your visuals match the energy and professionalism of your business. Because looking “okay” isn’t an option.

Check out the difference in the video below.

Is it important to have colour grading on your corporate video?

The simple answer is yes, and in fact it’s something you can expect your video production company to do for you. At Holler, this is something we include as standard.

But why is it important to have colour grading on your video, and what is it? By colour grading your video, we are essentially tweaking the colours, highlights, shadows, amongst other things, to create the best looking shot possible. It’s an excellent way to bring the colours out of a shot that otherwise might be quite flat/dim and if used well, certainly helps your video to stand out.

“You can use colour grading to help put across the mood of your video.”

Another positive is the ability to convey a mood across to your viewer. For example, if you wanted a more upbeat and happy feeling video, bright colours could be brought at more and where possible solar flares brought in. Similarly, in a lower pace video, you may use colder colours to bring through that emotion.

Need visuals that truly reflect your brand? Let’s make it happen.