With over a decade of experience at the forefront of the video production industry, we pride ourselves on our extensive knowledge and expertise. Crafting compelling videos requires finesse, strategy, and a keen understanding of what works (and what doesn’t). So, whether you’re a seasoned pro or just dipping your toes in the water, let us explain what we do and don’t do to make sure our clients’ content is top notch.
What We Do:
We Understand Our Audience:
Before you even think about pressing record, get to know your audience inside out. What are their pain points? What motivates them? Tailor your video content to resonate with their needs and interests.
We Set Clear Objectives:
Every successful corporate video starts with a clear goal in mind. Whether it’s driving brand awareness, boosting sales, or training employees, define your objectives early on and let them guide your creative process.
We Script Like a Pro:
Don’t underestimate the power of a well-crafted script. Map out your key messages, structure your narrative effectively, and keep it concise. Remember, time is precious in the corporate world!
We Invest in Quality Equipment:
While you don’t need the latest Hollywood gear, investing in quality equipment can make a world of difference. Ensure your audio is crisp, your visuals are sharp, and your lighting is on point.
We Capture Authenticity:
Authenticity is key in corporate video production. Whether you’re showcasing your company culture or sharing customer testimonials, strive for genuine, relatable content that resonates with your audience.
We Always Stay On Brand:
Your corporate video should be a seamless extension of your brand identity. From colour palettes to tone of voice, ensure consistency across all elements to reinforce brand recognition and trust.
We Always Include a Call to Action:
Don’t leave your viewers hanging! Whether it’s visiting your website, subscribing to your channel, or contacting your sales team, always include a clear call to action to guide your audience towards the next step.
What We Don’t Do:
We Don’t Skimp on Pre-Production:
Rushing into production without proper planning is a recipe for disaster. Take the time to storyboard, scout locations, and assemble your team before hitting record.
We Avoid Overly Promotional Content:
While it’s tempting to sing your company’s praises from the rooftops, remember that corporate videos are about providing value to your audience, not shameless self-promotion. Focus on solving problems and addressing needs instead.
We Say No to Poor Audio Quality:
Bad audio can ruin even the most visually stunning video. Invest in quality microphones and pay attention to background noise to ensure your message comes through loud and clear.
We Don’t Neglect Post-Production:
Post-production is where the magic happens. Take the time to edit your footage, fine-tune your audio, and add any necessary graphics or animations to elevate your video from good to great.
We Avoid Jargon Overload:
Remember, you’re not making a presentation for industry insiders. Keep your language clear, concise, and jargon-free to ensure your message is accessible to all.
We Steer Clear of Lengthy Videos:
In today’s fast-paced world, attention spans are shorter than ever. Keep your corporate videos short and sweet to maintain viewer engagement. Aim for the sweet spot between conveying your message and holding your audience’s interest.
We Don’t Forget to Measure Success:
Once your video is out in the world, don’t forget to track its performance. Monitor metrics like views, engagement, and conversion rates to gauge the effectiveness of your content and make data-driven decisions for future projects.
And there you have it, your ultimate guide on what we do and what we don’t to create compelling videos. If you’re looking for a video production partner with over 12 years experience then Holler is the company for you. Get in touch with one of our team today for a no obligation chat to discover how we can solve any problems your business is facing.