Whether you’re a marketing manager or communications director, you know the value of authentic voices in corporate videos.
However, getting team members to step in front of the camera can be challenging. It’s often perceived as being quite a daunting task. The lights, the cameras, everyone looking at you, scary right?!
But here’s how you can encourage and incentivise participation, ensuring your videos feature enthusiastic and genuine contributors.
COMMUNICATE THE VALUE
Begin by explaining the importance of the video and how it contributes to the company’s goals.
Highlight how their participation can help convey a message that’s more relatable and trustworthy to the audience.
When people understand the broader impact, they’re more likely to get involved.
PROVIDE REASSURANCE & SUPPORT
Many people feel nervous about being on camera.
Offer media training or practice sessions to help them feel more comfortable.
Let them know they don’t need to be perfect—natural, authentic communication is most effective.
Reassure them that the production team will guide them through the process, ensuring they look and sound their best.
OFFER RECOGNITION
Incentivise participation by acknowledging their contribution.
This could be through internal recognition, such as shout-outs in meetings or features in company newsletters.
You can also offer external recognition, such as adding the video to their professional portfolio or LinkedIn profile, which can enhance their personal brand.
CREATE A POSITIVE ENVIRONMENT
Ensure the filming environment is relaxed and positive.
Provide refreshments, play some light background music, and create a welcoming atmosphere.
The more at ease people feel, the more likely they are to volunteer and perform well on camera.
INCENTIVISE PARTICIPATION
Sometimes, a small reward can go a long way.
Consider offering incentives like gift cards, extra time off, or even a team lunch for those who participate.
These rewards show appreciation and can make the experience that little bit more enticing.
By effectively communicating the value, offering support, providing recognition, creating a positive environment, and offering incentives, you can encourage more people to step up and shine on camera.
These strategies will help you produce authentic, engaging company videos that resonate with your audience.