SME Marketing Videos have huge potential to drive growth. Both small and medium enterprises can achieve remarkable results by leveraging video marketing effectively. With 84% of consumers being convinced to purchase a product after watching a video (Wyzowl, 2023), the right video strategy can be a game-changer.
With over 15 years experience working for both the FTSE 100 and smaller enterprises we have amassed industry leading knowledge of what works and what doesn’t. And most importantly what gets tangible results. Below are our experts top 4 SME marketing videos that you should include in your marketing strategy:
- Explainer videos are highly effective for simplifying complex concepts and showcasing products or services clearly. These videos help viewers understand your value proposition, making them ideal for the awareness stage of the customer journey.
- Testimonial videos are powerful tools for building trust. Since 79% of people prefer video testimonials over reading reviews (Brightcove, 2022). Showcasing satisfied customers sharing positive experiences can significantly influence buying decisions.
- Product demos are essential for presenting product features and benefits in action, which can drive conversions by visually demonstrating how your product solves a problem.
- Behind-the-scenes videos offer a glimpse into your company culture, processes, and the people behind the brand, fostering authenticity and relatability. Studies show that brands using behind-the-scenes content can see a 28% increase in customer engagement (HubSpot, 2023).
With 54% of consumers wanting to see more video content from brands (HubSpot, 2023), incorporating these video types into your marketing strategy can help you engage audiences more effectively and drive measurable results for your business.