Struggling with low LinkedIn views? If you want more people to see your content, it’s time to adapt to the platform’s latest algorithm update. LinkedIn is now prioritising dynamic content over static content, which means video posts are being pushed ahead of posts with images.
To test this, we ran a simple experiment. We posted the same message twice on LinkedIn—one with a static image and one as a talking-head video. The results were clear. The video post reached nearly 2.5 times more LinkedIn members than the image post. That’s over double the audience, just by switching from an image to a video.
This change aligns with LinkedIn’s broader push toward more engaging, interactive content. Video naturally captures attention, keeps users engaged longer, and encourages more interactions, which is exactly what LinkedIn’s algorithm rewards. Unlike static images, videos allow for a more personal, authentic connection with your audience. Whether it’s a quick insight, an industry update, or a customer story, video delivers information in a way that resonates more deeply.
So what does this mean for your LinkedIn strategy? If you’re still relying on text posts and images, you are limiting your reach. The algorithm favours video content, giving it more visibility and engagement. This means that businesses and professionals who incorporate video into their content strategy will have a competitive edge. More visibility means more opportunities to connect, build brand authority, and ultimately drive results.
The good news is that creating LinkedIn friendly videos doesn’t have to be complicated. The key is consistency and providing value. Share industry insights, quick tips, customer testimonials, or behind-the-scenes glimpses into your work.
At Holler, we specialise in creating tailored content, custom made to increase your LinkedIn views. Whether you need engaging talking-head videos, branded content, or compelling storytelling, we can help you stand out.
Need ideas for your next LinkedIn video? Let’s talk.