Holler embarked on an exciting project to create a promotional video for Capital on Tap, a leading financial services provider.
The objective was to highlight their innovative technology and personable approach to business. To achieve this, Holler employed a combination of elements that resulted in an engaging and effective promotional video.
THE SOLUTION
To give the business a relatable and personable feel, we carefully selected stock footage that captured relatable scenarios. This approach helped viewers connect with Capital on Tap on a more personal level, enhancing brand likability and trust.
To showcase the technology in use, Holler created bespoke motion graphics and animation. This allowed them to effectively demonstrate the features of Capital on Tap’s technology platform in a visually appealing way. The combination of motion graphics and animation added a dynamic and modern touch to the video, emphasising the innovative nature of the company.
Recognising the importance of targeting different market needs, Holler created two versions of the video—one for the UK market and another for the US market. This approach ensured that the content resonated with each specific audience, taking into account cultural nuances and preferences, and ultimately maximising the impact of the promotional video.
Additionally, Holler recognised the significance of social media platforms in reaching and engaging with audiences. To cater to this, we created shorter versions of the promotional video optimised for social media channels. These condensed versions captured attention quickly and effectively communicated the key messages within the constraints of the platform’s shorter video formats.
The final promotional video successfully showcased Capital on Tap’s technology, while also humanising their brand. Through the utilisation of stock footage, bespoke motion graphics, and animation, Holler effectively conveyed the company’s unique value proposition. By tailoring the video for different markets and optimising it for social media, Holler ensured maximum reach and engagement.