In today’s digital landscape, capturing your audience’s attention is more challenging than ever before. With endless content competing for precious time and engagement, strategies must continually adapt to stand out in the crowd. And in 2024, the key to cutting through the noise lies in one dynamic format: short form video content. See below for 6 reasons why this is the best length for a marketing video in 2024:
Instant Engagement:
In a world where attention spans are shrinking by the second, short form videos pack a powerful punch. They deliver your message quickly and effectively, captivating viewers within seconds and driving immediate engagement.
Mobile Dominance:
With the exponential rise in mobile usage, your audience is consuming content on-the-go more than ever. Short form videos are tailor-made for mobile consumption, allowing you to reach them wherever they are, whenever you want.
Social Media Supremacy:
Social media platforms continue to dominate the digital realm, and short form video content is their bread and butter. Platforms like TikTok and Instagram Reels are experiencing continued growth, offering unparalleled opportunities to connect with your audience in an authentic and engaging way.
Creative Potential:
Short form videos encourage creativity like never before. With limited time to make an impact, your message must be refined into its most compelling essence, resulting in content that is not only memorable but also highly shareable.
Data-Driven Insights:
The beauty of short form video content lies in its ability to provide instant feedback. Through analytics tools offered by platforms, you can gain valuable insights into viewer behaviour, preferences, and engagement metrics, allowing you to refine strategy in real-time for maximum impact.
Retention:
To see tangible results your audience needs to retain the value of your content; Viewers retain 95% of information in a video format compared to just 10% from equivalent text. The most effective length of video for retention is 30-60 seconds.
No one size fits all though, so let us help you work out what the best length is for your next marketing video. Our Producers are really experienced in knowing what length is most effective when it comes to video.
Get in touch with our team now for some free advice and expertise. We can help your message cut through and have real impact.